Square Yards is a technology enabled transaction platform. It owns and operates the real estate aggregation and transaction portal squareyards.com and Square Connect mobile app for property brokers. The company claims to be the #1 pan-India distributor by revenues for primary residential real estate in India, and virtual monopoly in key NRI markets. It aggregates 6000 realty projects of around 500 developers and builders and distributes around 27,000 different configurations of homes. It also has a network of 15,000 brokers in 31 cities in India and overseas.
The company has a presence in 10 countries including India, UAE, Qatar, Oman, Singapore, UK, Hong Kong, Australia and Canada. Its customers are serviced by Portfolio Managers and Relationship Managers (like private banking) with Property purchase Documentation, Home Loan/Mortgage Support, Taxation & Legal services, Portfolio management and restructuring etc.
In November 2016, Square Yards raised $12 million from Reliance ADAG group in series A round. Earlier in 2015, Squareyards had raised $11 million in pre-Series A funding from a clutch of investors based in Singapore and Hong Kong.
Video Square Yards
History
Square Yards was founded in 2013 by Tanuj Shori, an alumnus of Indian Institute of Management- Lucknow, ex banker with Nomura and Lehman Brothers, and Kanika Gupta in Hong Kong. It is headquartered at Gurgaon, India.
?he duo spotted an opportunity in NRIs. Many wished to invest in Indian real estate but did not have access to unbiased information to do research and requisite support and post transaction services. When they found the NRI demand flowing in, the company quickly expanded base in India by establishing offices in top metro cities and building relationships with top developers. Over the next one-and-half years, Square Yards established its presence in 15 Indian cities and five countries and claimed to have gained a virtual monopoly in the NRI markets of Singapore, Hong Kong, Dubai, Abu Dhabi and London.
Awards and Accolades
Kanika Gupta was awarded as "Women Super Achiever in Real Estate 2015-16" by Realty Fact Magazine.
Squareyards was awarded as 'The World's Greatest Leaders -Asia & GCC 2015','Corporate Real Estate Marketing Company 2014' by Accommodation Times, 'Realtor Of The Year 2014' by Realty PLUS 'Real Estate Startup Of The Year 2014' by Silicon India, 'Young Achiever Of The Year 2014' by Franchise India and 'Company Of The Year 2015' by Silicon India.
Expansion
Square Yards has its Indian offices in Gurgaon, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Noida, New Delhi, Pune, Navi Mumbai and international offices in Abu Dhabi, Dubai, Sharjah, Hong Kong, Singapore, Toronto, Vancouver, London, Doha, Muscat and Sydney. It has sourcing tie-ups in Malaysia, South Africa, Thailand, USA, and Saudi Arabia.
In November 2016, Squareyards opened its offices in Vancouver and Toronto
In Jan 2016, Squareyards opened in its offices in Australia and Muscat
In October 2015, Squareyards opens office in Qatar
Revenue and Growth
Square Yards' primary source of revenue is sales commissions and marketing fees from builders. The company has been able to generate exceptional growth in all key business metrics, and currently boasts of transaction run rate of ~600-800/month; exponentially more than any online or organized offline real estate player in India In October 2016, Squareyards crossed $1billion worth property transactions
In September 2016, Squareyards was considered in global top ten list by Property Portal Watch
In March,16 Squareyards has announced its doubled revenue run rate, which is likely to cross Rs. 200 crore in gross revenues from Rs. 100 crore in a span of six months.
In April 2016, the company facilitated sales of USD 60 million worth of international property through 200+ transactions for developers based out of Dubai, UK, Singapore, Hong Kong and several other key International markets.
Maps Square Yards
Mergers and acquisitions
In June 2015, Square Yards announced its merger with www.realizing.in, a tech platform for online real estate search & discovery.The entire team of Realizing.in joined Square Yards, with its founders, Vivek Agarwal and Hitesh Singla, joining Square Yards executive committee as Partners. realizing.in portal was rechristened as squareyards.com and the group intends to build research and knowledge capital capabilities under Realizing brand to ultimately evolve it into a Big Data Analytics platform for global real estate.
This merger has created strong intellectual property and brought in some unique innovations in real estate portals like interactive city heat-maps, carpet area & built-up area calculations, need based recommendation engine, price to size scatter plots and property decision drivers - connectivity, livability, lifestyle, readiness, & value for money for a project or location based on automated & unbiased algorithms.
In the same month, Squareyards acquired a Singapore-based luxury property advisory firm LUXE Real Estate. This acquisition enabled Squareyards to have direct access into the prime district areas of Singapore real estate market and catapult it into the top 30 agencies by number of agents. The deal is part of the company's strategy to expand and strengthen its presence in international markets.Babar, Kailash.
In October 2015, Squareyards announced the acquisition of Oryden Tech Labs, Ahmedabad-based creative and design studio specialising in 3D architectural designs, process visualisation, digital walk-throughs and virtual reality. As part of the acquisition, the entire team of Oryden, founded in 2012 by IIM-Ahmedabad alumnus Keyur Bhalavat and design specialist Ravi Patel, joined Square Yards. Bringing in Oryden under the Square Yards umbrella will help enhance company's design and innovation bandwidth.
Products
Square Yards has expanded beyond its real estate advisory services to a unique hybrid model of on ground fulfilment coupled with online convenience to serve home buyers.
Square Connect
Square Connect is a productivity-boosting mobile app for Real Estate brokers that offers access to the best selling and top commission paying projects across the Globe. It has other features for client management, tracking payments and accruals, news and updates, loan EMI calculators etc. to make the working life of a real estate broker simpler. The app is available for free download on Google Play.
Bling Marketing
Bling Events is the event management arm of the Square Global group and specializes in niche & luxury events with a special focus on REAL ESTATE. Working closely with Square Yards, the real estate advisory arm of the group; Bling Events' reach spans 7 countries including cities like Hongkong, Singapore, Dubai, Abu Dhabi, London, Delhi NCR, Gurgaon, Noida, Mumbai, Pune, Bangalore, Chennai, Ahmedabad, Kolkata etc. Bling Events has organized hugely successful HNI focused events in various formats across the globe and some of its flagship events like Indian Realty Revelry (IRR) & Global Property Road Show (GPRS) have gone on to become prominent fixtures in the event calendars of the NRI/PIO diaspora in Hong Kong, Singapore, Dubai, Abu Dhabi and London. The high octane events organized by Bling Events have resulted in the cumulate sale of properties in excess of USD 100 million till date for participating developers.
Bling facilitated Dubai-based Developer Deyaar's foray into the national capital of India which received significant success
Square Capital
Square Capital is the financial management arm of Square Yards that specializes in providing loan advisory services. It is regarded as one stop shop for all lending solutions and manages entire borrowing process for clients, by assisting them to select the right product, manage documentation & offer advisory on professional issues pertaining to taxation & insurance. It has a prolific team of expert loan counsellors and a well-structured CRM team to ensure end-to-end services for its clients.
In July 2016, Square Yards invested $2million in online home platform In April 2016, Squareyards forayed into fintech with mortgage arm Square Capital
E-commerce engine- SCAPES(TM)
SCAPES(TM) is a next generation platform for online real estate purchase a few notches above the existing platforms in this category - because of its ability to provide visualization through augmented 3D reality, virtual reality etc. apart from real time inventory selection and booking through secured payment gateway.
In September 2016, Squareyards launched a game for a Noida-based developer, which enables potential buyers to explore a virtual model of the housing project
References
Source of article : Wikipedia
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